10 Reasons to link to Twitter in your blog comments
So, you have a website (business or personal) and a twitter account and you also comment on other blogs. You want to capitalize on all those comments on other sites and want to bring as many people to you, your brand, and your website. Right?
Consider this. In most cases, when you leave a comment on a blog, you have to list your name and website address in the comments box. I suggest you link your website in the form area of the comment box and then actually list your twitter handle in the the message. Like this:
10 Reason To Link To Twitter in your blog comments
- Fresh Content: You are more active on twitter so your ‘freshest’ thoughts will be on your twitter profile. This allows a person to connect with you and the most current things happening with you. (If you are not exciting, time to start being exciting.)
- Marketable Image: Your profile has a neat background image that promotes you and your brand (it does doesn’t it?). Your short profile tells them where you are in the world and also gives the quickest insight into who you are as a person and what you do (it does doesn’t it?). This means a person can decide quickly if you’re a match. And if you are….
- Quantify Impact: They will follow you in one click, no need to submit an email address or even make a comment, just click “follow”. This is great because its virtually no investment on the readers part to identify themselves and connect themselves to you. Your blog may get traffic, but if you don’t know who they are, does it mean much?
- Social Engagement: On Twitter, once you see them following you, you can immediately engage them, follow them back, and start a conversation. All because they clicked just one button. This allows you to move them farther down your funnel of attraction and influence. Like a stranger in the crowd, if you see them, acknowledge them, then chat with them, they will become a friendly contact. There is a lot of potential with friendly contacts – not so much with strangers.
- Trusted Gateway: Your twitter traffic will consistently lead people to your website especially if you have quality tweets. The key here is that a person is more likely to engage in the twitter site because it’s a comfortable place they already understand, but once they are there, they begin to trust you which leads them to your website.
- Easy Tracking: You’ll be able to view the statistics of where the inbound traffic comes from. You hope to see twitter higher up on your traffic sources as well as traffic coming from the blogs you commented on.
- Increased Following: By linking to twitter, you grow your followers while still getting them to your website (because your profile links to your site and once they follow you, your tweets drive them to your site). In the social media world, having followers gives you unlimited potential to connect and build a relationship – either by you initiating contact or by someone else contacting you. This is not easily done on your website.
- No B.S.: You twitter profile will tell a person very quickly if you are genuine sincere and worth investing energy in. Your website may or may not communicate that value right away.
- Options Baby: It never hurts to give two options to contact you. Call me on my cell or email me. Same goes with linking to twitter and your website.
- Good Form: The trick is that blog owners can get persnickety about you posting website links in the comments on their blogs. However, if you put your twitter address as a part of your closing, 99% of the time, the blog owner is cool with it and may even be prompted to follow you back (since you made it so dang easy).
Remember this. No matter what, if you don’t contribute and share, don’t be surprised when no one is contributing and sharing with you. We live in a world of conversations now, so get out there and start some.
Justin McCullough @Leader4Hire
Justin McCullough is the Director of Business Development for a book publisher in Washington State. With a career in media, Justin has worked for newspapers, advertising agencies, and web development companies to launch newspapers, magazines, websites, and books. He thinks all that stuff is neat because he’s had a lot of interesting marketing and sales experiences that only come from being in the front lines doing it, making it happen. He reads a lot of books, believes Seth Godin can truly change your business and life if you read his books, and occasionally writes about social media, marketing, sales, and leadership. Justin is passionate about sharing his experience with others through friendships, partnerships and mentorship and encourages you to get involved and make something happen.