Press releases and the people who write and distribute them have come a long way in a short time. Thinking that your press release should only be sent to your local paper is so last-century. Today, you can skip the middle man and connect directly with your clients and prospects.
It’s all thanks to the electronic age. In the 21st century, press releases tend to be distributed (and reside) online.
Before, you needed a hook to grab a journalist’s attention. Now, you still need a hook, but it’s got to capture the attention of a lot more people. When developing your hook, I recommend that you consider what’s important to your clients and prospects. What topics would they find interesting and newsworthy? It’s great that you relaunched your website, but are they really going to get excited about it? I think you’d be better off finding a subject that has broad appeal.
For instance, you could create a compelling hook around:
- A statistic that’s recently cropped up in the news
- A new report that’s just come out
- A trend that everyone’s talking about
A good news hook is vital to the success of your release, so consider it carefully before you begin writing a press release for your Virtual Assistant business.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
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