Last time, we began talking about what makes a press release successful in the digital age.
When writing a press release for your Virtual Assistant practice, you want to keep it search-engine friendly. Remember to think in terms of keywords. The beauty of keywords is they signal to the search engines that you are really talking about what you say you are talking about, and, in turn, help give the release more mileage and get you more quickly and efficiently connected to your target audience.
Some other quick tips related to your VA press releases and search engine optimization (SEO) Copywriting in general:
- Sprinkle key words throughout your release, but don’t over do it.
- For search engine optimization purposes, I recommend that you use no more than 65 characters in your headline. That’s because some search engines limit the number of characters they can receive from the page title, which is taken directly from your headline.
- To increase your chances of being picked up by search engines, it’s also critical that you include your company name in the headline, the subhead if you have one and the first paragraph.
- Once your press release has been distributed, don’t forget to post it on your own website, blog and throughout your network of clients, colleagues and professional associations.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
Photo Credit: Photoxpress user: Aaron Kohr