Need to write blog copy for yourself or a client? Blog copywriting is a little different from other types of copywriting.
This is a chance to share the writer’s personal viewpoint – and personality. You may be discussing a business-related subject, but in a blog, your personality, or your client’s, can shine through.
That said, don’t go overboard. Some topics and ideas just have no place in your business blog. Trust me on that one.
Blogs help to establish someone as an authority. Feel free to give your two cents and draw on your own experiences. Blogs should be conversational. Loosen your tie (so to speak), relax and write as if you were talking to a friend or colleague. Your blog must be relevant, informational and easy to read. In a blog, you can write about a current event, industry trend or personal experience, even as it’s happening. Keep your copy punchy and easy to scan. Use bullet points. Because you want search engines to find you, use plenty of keywords.
As a Virtual Assistant, your blog can tell a story, communicate ideas, draw media attention and drive traffic and sales. But be sure to follow these guidelines, because before it can do any of these things, your blog needs to be read… and read… and read.
(See my next blog post for: Virtual Assistant Blogging Don’ts)
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
Photo Credit: Photoxpress user: Tomasz Wajnarowicz