The message in your email has to appeal to the recipient in order for your email marketing campaign to be successful. The most persuasive emails contain five essential elements:
- Write a compelling subject line. You need to write an irresistible subject line – it”s the first thing your recipient will see. You want to write one that will entice the recipient to open the email and read it immediately. Avoid writing a subject line that reads like an ad. People are most likely to open emails that have a friendly, personal tone instead of a business or commercial tone.
- Avoid using words like buy, discount or sale in your subject line. Try and tune into your recipients frame of mind when writing your subject line to reduce the chances of your email being ignored or deleted.
- Pay attention to the first sentence in your email marketing message. Your email marketing message needs an opening line that lets the reader know who you are and immediately establishes a rapport. You want your message to be personal, not some faceless, business communication. Use the first couple of sentences in your message to break the ice before getting to your point.
- Always provide value. If you are going to ask your email audience for their undivided attention, you had better give them something of value in return. It could be useful information, a discount on your services or a new special offer.
- Don’t forget your call to action. You can create a well-crafted email that is completely useless if you fail to ask the recipient to take some form of action. The action could be to click, sign up, register or buy something. For your email marketing campaign to be successful, make sure you tell the reader what to do next.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
Photo Credit: Photoxpress user Aleksandr Ugorenkov