Building relationships within the context of your marketing is a key to your success. What makes for a good relationship with your clients and potential clients?
- Consistency: One phone call, email or project does not a relationship make.
- Sincerity: Let’s put it this way: insincerity can be spotted a mile away!
- Building (not burning) bridges: Today may not be the day you and someone else make it happen, but you should always be building, preparing and developing the business land for future positive and profitable harvests.
- Courage: It’s not always easy to “put yourself out there” in business. But as they say (and as I try to remind myself): Feel the fear and do it anyway. Sticking with what you know is appealing, but not always the clearest road to success. Get out of your comfort zone!
Developing an easy, conversational writing style will make your copy easier and more enjoyable to read for your clients and will help you to start to develop those important relationships. It works best with web copy like articles, blog posts, sales pages and ads.
This can intimidate some writers because it’s the opposite of the way you were probably taught to write in school. But relax; it’s easy to write in a conversational style.
Here are a few tips to get you started writing in a more conversational tone:
Write the way you speak This is probably the most important tip to help you adopt a conversational writing style. As you write, pretend that you are talking to a close friend and write exactly as you would speak. It’s that simple. When you are done, make sure to read it back out loud so that you can hear for yourself whether or not your copy sounds natural and informal.
Use contractions When you speak you use contractions, right? Well, using contractions in your copy will help you adopt a conversational writing style. It keeps your writing from sounding so stuffy and formal.
Throw the rules about prepositions out the window It’s okay to end your sentences with a preposition. You most likely do it when you speak in conversation because it sounds so normal.
That’s what you want – engaging copy that sounds natural and will be a pleasure for your clients to read.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
Photo Credit: Photoxpress user